Product Designer with 8 years of experience, working end-to-end and bringing everyone along for the ride.

What I’ve worked on so far

+13% average order value: Among users who adopted the shopping list page.
+20% item variety by repeat customers: The direct metric we were optimizing for.
+2 minutes average session time: On purchases with a completed order, suggesting users were engaging with the new catalog rather than racing through checkout.

/Food tech/ Jack of all trades extraordinaire

Improved our product discoverability, driving up sales and increasing ticket value.

2021

Research, UX/UI, Data analysis

Onboarding rebuilt around a 4-minute window: Splitting account validation from purchase authorization let users rehearse the login outside market hours.
Raised onboarding success rate enabled digital led growth: More users completing onboarding made digital marketing viable as an acquisition channel.
Breakeven in 2 years: From zero design infrastructure to a profitable product, across four products as the sole designer.

/Fintech/ seed to breakeven in 2 years

Founding designer, worked on four different products simultaneously searching for product market fit.

2023

Product Strategy, Market fit discovery, B2B, B2C

6 months from inception to delivery in production: Documentation made component decisions easier to align on and in many cases made the conversation unnecessary altogether.
40% reduction in design delivery time: Standardized components with real use case examples lead to faster adoption and shortened our delivery time in 40%.
Empowered dev team to explore: Knowledge on how and when to use the DS meant that devs could quickly prototype explorations and see what sticks before involving other people.

/Mobility tech/ design system with a dash of design ops

Redesigned our app, delivered a fully functional Design System and improved our design delivery process.

2026

User interface, Design System, Design OPS